Search Engine Optimization

SEO (Organic Search)

The SEO (Search Engine Optimization) module on our website provides learners with a solid understanding of the core principles of SEO. This module is designed to help participants not only grasp key SEO concepts but also develop the skills needed to optimize websites for search engines like Google. Through clear instructions and real-life examples, students will learn how to improve their website's visibility, drive organic traffic, and effectively implement on-page and off-page SEO strategies to achieve lasting, successful results.

Why Choose Click Wise Learning for Your SEO Training?

At Click Wise Learning, we’re focused on improving digital marketing skills. Our goal is to help people build successful careers and keep learning to meet the challenges of today’s digital world. As a top digital marketing institute, we offer training that helps individuals and businesses grow their digital skills. Our courses are perfect for marketing professionals, as well as anyone who wants to improve their digital knowledge and build a strong career in the digital field.

What Will You Learn in the SEO Course?

This course covers the essential concepts and terms used in SEO, providing participants with the skills and knowledge they need to create and manage successful SEO strategies. Learners will gain a basic understanding of Search Engine Optimization and how search engines rank websites. They will also learn how to conduct keyword research, choose the right keywords, and optimize their website content to improve search engine rankings.

The SEO course is Structured into 8 Modules

This course introduces the key concepts and terms used in SEO, equipping participants with the skills needed to create and manage effective search engine optimization strategies. Learners will gain a fundamental understanding of how search engines work and how SEO systems operate. They will also learn how to conduct keyword research, choose the right keywords, and optimize their website content to improve search engine rankings.

Introduction to Search Engine Optimization

This module provides an introduction to the essential concepts and terminology in search engine optimization (SEO). Students will gain an understanding of how SEO fits into the broader digital marketing landscape and how different channels work together to drive genuine traffic to your website. After all, not all traffic is valuable! The course will also address how to identify and target the right audience to ensure you attract the most relevant visitors.

Key Skills Covered:

Understanding User Intent
Structuring SEO Strategy for Search Engines
Optimizing Website Content for Search Engines
Conducting Keyword Research for SEO
Creating High-Quality SEO Content
Building a Strong SEO Structure for Your Website

Improving Website Ranking

This module teaches you how to improve your website’s ranking on search engines like Google, helping you get ahead of your competitors. Students will learn how to identify and fix issues on their websites, as well as how to create content that better serves their target audience. By the end, students will understand key techniques to improve their website’s organic ranking.

Key Skills Covered

Content Creation and Optimization
Understanding Organic vs. Paid Search
Fundamentals of SEO Campaigns
Driving Targeted Organic Traffic
Designing Effective Landing Pages for SEO
Advanced Keyword Research for SEO

Competitor Research

In this SEO competitor research module at the London School of Digital Marketing, our experts will teach you how to analyze and research your competitors online. You’ll learn how to look into their backlinks, keywords, title tags, and more. This will help you discover successful strategies that you can apply to improve your own SEO approach.

Key Skills Covered

Keyword Optimization for SEO
On-Page SEO Management
Analyzing SEO Performance
Navigating SEO Settings
Crafting Effective SEO Content
Selecting and Targeting Keywords for SEO

Link Building

After putting in the effort to create optimized content and improve your website’s speed, it’s time to focus on getting other websites to link to yours. In this module, students will learn how to use internal links and improve website navigation to help search engines better understand the content. You’ll also learn how to get your pages crawled and indexed by search engines.

Key Skills Covered

Keyword Optimization for SEO
SEO Budget Management (for resource allocation)
Analyzing SEO Campaign Performance
Navigating SEO Settings and Tools
Crafting Effective SEO Content
Selecting and Targeting SEO Keywords

SEO Content

The SEO content module helps students understand how content impacts SEO rankings, both organically and technically. You’ll learn how content plays a key role in ranking, while also exploring technical aspects like alt tags, filenames, URL choices, CTR influencers, and off-page optimization. The module also covers best practices for researching SEO content, creating content efficiently, and evaluating its performance to make sure it aligns with your content strategy goals.

Key Skills Covered

Keyword Optimization
Budget Management
Campaign Analytics
Navigating Campaign Settings
Crafting Effective Ads
Selecting Keyword Match Types

Ranking Factors

Ah, ranking factors. Can you name the top 5 SEO ranking factors that really make a difference? In this module, we’ll teach you how to avoid common SEO myths and unnecessary stress. You’ll learn the most important ranking factors to focus on for better SEO results. Our digital experts will walk you through the key factors that actually matter and explain why they are essential for improving your rankings in search engines.

Key Skills Covered

Keyword Optimization
Budget Management
Campaign Analytics
Navigating Campaign Settings
Crafting Effective Ads
Selecting Keyword Match Types

Mastering Keywords

Keyword research is all about finding the best keywords to describe your business, products, and services. In this module, students will learn how to create lists of keywords and phrases that their target audience is using to search for what they offer. You’ll also learn how to use different tools and techniques to find relevant keywords. The module will guide you through the best practices for researching search volumes and trends to help you choose the most effective keywords for your product or service.

Key Skills Covered

Keyword Optimization
Budget Management
Campaign Analytics
Navigating Campaign Settings
Crafting Effective Ads
Selecting Keyword Match Types

Strategy and Planning

This module is the core of the certification, helping you gain a deep understanding of strategic marketing. Students will learn how to combine the skills and knowledge from the SEO modules to create a clear and effective Search Engine Marketing strategy for a business.

Key Skills Covered

Keyword Optimization
Budget Management
Campaign Analytics
Navigating Campaign Settings
Crafting Effective Ads
Selecting Keyword Match Types

Click Wise Learning

View the Courses Package

Search Engine Optimization

Why Choose Click Wise Learning for Your SEO Training?

What Will You Learn in the SEO Course?

The SEO course is Structured into 8 Modules